Tierred referrals
Acquistion UX research
Product/ UX-UI
2025
In order to boost acquisition for Q3 2025, tierred referrals was introduced as a solution to onboard more users. This project was undertaken in phases, ranging from research on why people arent referrign enough people in Aspire, through user surveys. Next was redesigning the referral page through heuristic analysis and conducting usability tests. The final 3rd step was dedicated for handoff and DS alignment.
Conducted 3 user interviews and 2 usability tests
Revamped the referral page to improve task completion rate
Designed a tierred referral system with gamification for better UX and user engagement
Role
UX researcher, UI build, Design QA
Collaborators
Senior PM (Acquisition), Design manager, Associate Product Designer, Product designer (DS)
Duration
25 days
Tools
Typeform, Confluence, Figma, Fellow
Our referral program was suffering and we had to figure out why
10%
-Percentage of MAU's that referred more than 1 person in the last year
Through a preliminary survey, 60 % of our users mentioned that they werent aware of the referral program
Discovering the problem
To understand what we were solving for, we first floated a preliminary survey on Typeform and then drilled down further to get to the root of the problem
User survey 1
The first round considered blah blah something
User interviews
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Recognizing these oppurtunities, we aimed to improve this feature and ask:
How might we improve Aspire's referral program to boost acquisition?
User stories to guide the design!
As an Aspire user, i want to
Obstacles faced through the project
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Ideation and design
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What we dicovered from usability testing and beta launch-
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Solving for insights
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Reflections
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Thank you for looking at this design study!
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